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Our North End brick & mortar sprang to life from a grand idea: to create a haven for Cloverdale ladies to snag comfy and cute California-style outfits, sprinkled with top-notch customer care, with our aim to ensure you always leave feeling and looking your best. We carry clothing lines that offer the best-quality of comfortable and stylish fashions that won't break the bank, and we are all about casual fashion that combines timeless closet staples mixed with special unique pieces that effortlessly elevate your style. 

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Our lil’ boutique in Cloverdale was given the name North End as an homage for our darling town being the last stop on your travels through Sonoma County. For all you Bay Area adventurer seekers, we are located just under 75 miles North of the Golden Gate Bridge and minutes away from miles upon miles of vineyards and wine tasting excursions. Situated near Yorty Creek and Lake Sonoma, our downtown area is filled with delightful restaurants and one-of-a-kind shops just waiting for you to enjoy, so swing by sometime for some retail therapy, a chit chat, or just come and relax in our awesome hangout - we guarantee you'll soak up every second of the North End Experience! Come visit North End at our new permanent location at the “Court Yard” in gorgeous Alexander Valley Wine Country or shop here on our online shop.

 

North End, 129 N. Cloverdale Blvd. Ste. 6, Cloverdale, CA 95425 

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Store Hours: Thursday-Friday 11am-5pm and Saturdays 10-3pm

Tuesday & Wednesday:  Available for online pick-up orders and appointment only. Call or text 415-755-7006

Closed Sundays and Mondays. 

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Hello, I’m Bri. Welcome! I’m glad you’re here. 

I wear a lot of hats—both literally and figuratively. I'm a stylist, an organizer, a longtime crafter and budding designer. An entrepreneur turned boutique owner, a bargain shopper and thrifty home decorator, and a lover of wide-brimmed hats, vintage belt buckles and cheese. I'm also a mom to twin 5 year old identical girls, 50 hens, and 4 barn cats. 

I’ve spent over a decade in the fashion business as a consultant, a makeup and hair stylist, and boutique manager and buyer—experience that has given me ample opportunity to hone my skills and get to know the industry inside and out. Throughout this time, however, my most rewarding job has been helping my clients—many of whom have become dear friends—look and feel their best.

In an age when everyone wants to feel good about their wardrobe, but may not have the time, confidence, interest or resources to bring that to fruition, I am here to help. Come visit me in the shop,I look forward to seeing you!

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